Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can.
Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.
Casio's fundamental management motto is "Create and Contribute." By continually creating and offering products with new features and functions, Casio has strived to contribute to the betterment of society. If it is not innovative it is not a Casio product. Continually keeping these words in mind, Casio works around the clock to create innovative new products.